Assignment #4 False or Misleading Food Advertising and Labels
This assignment is about business ethics. Marketing of food is a huge business. Marketing uses many techniques to make a product appealing including indicating it is a healthy choice.
Your analysis must be at least 3 pages, single spaced with a minimum of 5 separate identified sources.
For example the dairy industry is now challenging the term milk on soy milk and almond milk products which contain zero animal milk. McDonalds recently got into difficulty when it advertised that its fries were cooked in vegetable oil, but didn’t readily disclose that the fries were flavored with beef tallow. McDonald’s was sued by several vegetarians and Hindus who do not eat meat for ethical and/or religious reasons.
Look in your kitchen cupboard, refrigerator, or a cabinet and choose 5 from these listed products: cereal, yogurt, cheese food, (Velveeta or most pre-sliced cheeses), bread, an item labeled fat free or low fat, frozen food with a healthy sounding brand name (healthy choice for example), chicken fingers, or processed meat (deli type meats) and a snack food.
If you are in a dorm you can use labels from food you have purchased or keep handy.
1. Look at the photo on the front of the package if there is one. Describe it in comparison what you learn from the below analysis.
2. For each product, record the serving size. Does 1 tablespoon or ½ slice sound like an average serving to you? In other words, is the serving size reasonable?
3. Then check the serving size content of fat, saturated fat, partially hydrogenated oils, salt, sugars, high fructose corn syrup, dextrose, sucrose, fructose and other sugars, and mono and di-glycerides. Compare that to the daily recommended allowance on the same chart. Look up any ingredients that you do not recognize. How many of the ingredients do you need to research to understand? What are they? Would you buy them in a grocery store? Are they in your kitchen? How many of the ingredients do you need to research to understand?
4. Does this product appear to be a good source of healthy food? Are the pictures representative of the product or have other items been added? Does the packaging seem deceptive, misleading, confusing, hard to read, or otherwise false?
5. Does the mandatory (government required) nutritional information provide you with sufficient information to make an informed choice? Is the print prominent enough, large enough? Clear?
There will be a discussion of the assignment in class.