Executive Summary Assignment help

Examples of Executive Summary http://www.bplans.com/bakery_business_plan/executi… I have also attached Example of Executive Summary.

1.0 Executive Summary Assignment Instructions

Introduction

An executive summary is a form of an informative summary. Informative summaries present the larger document’s content, although in greatly compressed form. Any summary reduces the original information to its barest form. This assignment is to write an executive summary for one of the supplied sample business plans. As part of the assignment, students will collaborate with others to give and receive feedback on their individual executive summaries.

Informative Summaries

Summaries should always use clear, concise wording and be well-organized. An informative summary must retain the emphasis of the original document. Information that is crucial in the original document must also be prominent in the summary. The summary cannot introduce new information. According to our textbook, Workplace Communications: The Basics:

To make an informative summary concrete and to the point rather than vague and rambling, be sure to include hard data—such as names, dates, and statistics—as well as the original document’s conclusions and recommendations, if any. Sometimes including a good, well-focused quotation from the original can also be very helpful to the reader. Avoid lengthy examples and sidetracks, however, because a summary must always be brief—usually no more than a quarter of the original document in length. (Searles, 2014).

The Executive Summary for a Business Plan

An executive summary for a business plan should include the following sections:

  • Brief overview of
    • introduction
    • the company
    • the products and services
    • the market
    • financial considerations

1.2 The keys to success – competitive advantages of the company


Format

Located at the beginning of a business plan, an executive summary is placed after the cover page, legal page, and table of contents. The executive summary is generally 1 – 2 pages in length and conforms to the same margins and format as the rest of the business plan. These instructions demonstrate the correct format for an executive summary.

Grading

The executive summary assignment is worth a possible 200 points and will be graded using the following rubric:

Excellent

Good

Basic

Poor

Missing

EXECUTIVE SUMMARY GRADING

Introduction

10

8

6

4

0

Company Description

10

8

6

4

0

Description of Products and Services

10

8

6

4

0

Description of the Market

10

8

6

4

0

Financial Considerations

10

8

6

4

0

Quantifiable Objectives Included Throughout

10

8

6

4

0

Mission Statement

10

8

6

4

0

Keys to Success

10

8

6

4

0

Format and Length

10

8

6

4

0

Spelling, Grammar, Mechanics, Tone

10

8

6

4

0

1.1 Mission

The mission of the executive summary is to assist management in making decisions without having to read the entire report it precedes.

1.2 Keys to Success

Keys to success for writing an executive summary will include

  1. Accurately covering the main points of the complete business plan
  2. Including no minor or unnecessary details, or anything extraneous to the original
  3. Including quantifiable objectives
  4. Being well-organized
  5. Maintaining an objective tone
  6. Using clear, simple language